Castore launches new collection in England cricket link-up
With the cricket season firmly under way, the partnership between the England Cricket Board (ECB) and premium sportswear brand Castore goes from strength to strength.
Best known for its kit deals with major football teams, last year Castore signed a 10-year deal to become English Cricket’s official supplier and has co-launched the country’s One Day International (ODI) Kit.
Designed by Castore in collaboration with England cricket players from the men’s, women’s, and disability teams, the result is an “innovative ODI kit” that features a bespoke design with a geometric print and “represents the passion and intensity shared between England players and supporters”.
So for the first time, England supporters will also be able to purchase the Pro Kit worn by the players.
Joe Root and Jos Buttler, members of the men’s squad, Fran Wilson of the women’s, and Chris Edwards of the learning disability team were “fundamental to the design process, helping Castore create a bespoke high-performing product”.
Crafted from a high-stretch, recycled poly-elastane blend, the kit “allows freedom of movement for athletes in all areas of the game, mesh panelling at the underarms and laser-cut holes for enhanced ventilation during play”.
Furthermore, we’re told the neon pattern is also “inspired by the sloped seating of some of the most iconic grounds in England cricket”.
Eoin Morgan, the current England captain in limited overs cricket, said: “Every time we step out onto the pitch we want to express ourselves and entertain our supporters. We’ve got another exciting summer of white ball cricket to look forward to against The Netherlands, India and South Africa and thanks to Castore we are kitted out and ready to go.”
Pascal Lafitte, Partnerships Director at Castore, added: “The main aim of this partnership was to create a range of sportswear driven by innovation to enhance performance on the pitch. This ODI kit is a summation of these efforts. A kit for the players and the fans that represents Castore and ECB’s shared spirit and passion for excellence.”
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