Jul 10, 2019
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CEW UK unveils unique pop-up partnership with Landsec

Jul 10, 2019

CEW UK, the professional beauty industry group, has unveiled a unique partnership with property giant Landsec to offer beauty brands the exclusive opportunity to open pop-up stores in some of Britain’s highest footfall destinations.

Bluewater is one of the malls that could host CEW member pop-ups

Landsec is the owner of various flagship retail destinations including Bluewater in Kent, Westgate Oxford and Trinity Leeds and the deal is “the first collaboration of its kind between a beauty industry leader and a landlord.”

From this month, members of CEW can register interest for select Landsec UK locations such as London’s Victoria, the Leeds property and Bluewater. Landsec will choose from the shortlist of beauty businesses and brands that it “believes will offer the best experience to shoppers within their destinations.”

The £25.1 billion UK beauty sector is expected to grow to £26.2 billion by 2022 and physical retail, as well as smaller businesses, remain key to its growth trajectory.

Caroline Neville, President of CEW said the group’s members “represent a diverse range of brands and business. We have created this innovative partnership with Landsec to give these businesses a new opportunity to appear in flagship retail destinations.”

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