Charles Tyrwhitt takes new fit approach
today Sep 18, 2019
Charles Tyrwhitt has expanded its trouser offering with a new collection designed for different shapes and body types.
The British menswear brand said the Befitted trousers launching this Autumn Winter 2019 will include a third measurement in addition to the traditional waist width and leg length.
The addition will solve frequent fit issues such as trousers that are too tight around the thighs, fabric ripping and “saggy bottoms”.
Customers in search for a new pair of trousers can now choose from three additional builds: Full for a shapely behind and thighs, Lean for a leaner build, and Regular for a muscular body type that is not flat nor too tight.
“Our new philosophy for fit is born out of a desire to help men of all shapes look and feel their best,” said Spencer Riley, director of product design for Charles Tyrwhitt. “Whether it’s pant tightness, ripping or a too-loose bottom, most common pant issues can be corrected with the right fit. We want to make it simple for men to wear the right size pants, which is why we reinvented our measurement approach to include a dimension for build.”
The new fit approach is applied to four new trouser styles, designed to support every man’s daily journey. These include Dressed to the Nines, Dressed 24/7, Dressed to Chill, and Dressed like Jeans. The trousers are designed with the shift to casual wear in mind.
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