Charlotte Tilbury to enter French market via Sephora

Charlotte Tilbury will enter the French market with the multi-brand beauty retailer Sephora. Known for her expertise in the fashion industry and her collaborations with numerous celebrities, Tilbury launched her eponymous cosmetics brand in 2013 in Selfridges in London. Driven by its success, the brand has grown and is now available at over 10 international points of sale. 


Charlotte Tilbury at the launch of her brand at Sephora in Munich in June 2018 - © Sephora

Thanks to the brand’s record sales at Selfridges, it has been the biggest commercial success for the chain of stores for a new cosmetics brand launch. The brand has gradually grown in the international market and now retails from stores including Bergdorf Goodman in the US and has several renowned international distributors including Sephora. 

With its arrival in France via Sephora, the LVMH Group’s multi-brand beauty chain, Tilbury is set to gain a foothold on the French market. The brand will debut at the Champs-Elysées Sephora store in Paris on August 29 before launching on Sephora’s French e-commerce site, rolling out offline across Sephora’s country-wide store network from September 3.

Charlotte Tilbury products are already available at points of sale in 11 countries and available online in 67 countries. The brand was also awarded the Cosmetic Executive Women Beauty Award for best cosmetics brand in 2019.

Translated by Isabelle Crossley

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