Chinese mega retailer Urban Revivo to make UK debut
China’s leading fashion brand Urban Revivo is gearing up to open its first store outside Asia in London’s Westfield White City, marking the start of its global expansion.
The brand has secured a 22,000 sq ft flagship store on the upper level of Westfield London’s extension, which is due to open in March next year.
Urban Revivo is a Chinese fast-fashion brand specialising in contemporary clothing and accessories for men, women and children. It has 160 stores in China and a recently launched store in Singapore.
The international expansion was kicked off last year to coincide with its 10th anniversary.
“Our first global flagship store represents a new chapter for Urban Revivo and we are thrilled to make these first steps in London. The city continues to be a global reference point for fashion and its influence will be a vital instrument to the success and growth of Urban Revivo as an international brand,” said Leo Li, founder and CEO.
“This deal reaffirms London, and the UK market as a whole, as a world class leader in retail innovation and an attractive destination for brands seeking to expand their Global reach,” added Kevin Farrow, senior director, central London at BRCE.
The Westfield London extension will deliver over 740,000 sq ft of new retail space including a new 230,000 sq ft John Lewis store when it opens its doors in 2018. The plans include space for approximately 70 new shops, restaurants and cafés.
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