AFP-Relaxnews
Feb 18, 2016
Chinese supermodel Liu Wen fronts Mango's ode to the 90s
AFP-Relaxnews
Feb 18, 2016
After Kendall Jenner, women's retailer Mango has tapped Chinese supermodel Liu Wen to front the second phase of the brand's spring-summer campaign, which pays homage to the 1990s.
Characterized as soft, elegant and feminine, Mango's "Soft Minimal" campaign includes lingerie-type tops, lace, oversized pieces, dresses and 90s-style slip dresses and is meant to bring simplicity back to the season, with fluid, light and silk materials.
Wen is the newest face of a campaign that will change every month, a strategy that will also bring new collections and supplies to stores every 15 days in an attempt to keep up with the fast-paced world of changing trends.
The new campaign will hit stores and streets beginning March 1.
Copyright © 2024 AFP-Relaxnews. All rights reserved.