Christian Louboutin launches exclusive collection for Neiman Marcus with immersive installation
Neiman Marcus has partnered with Christian Louboutin to launch an exclusive collection of summer fashion and lifestyle products from newly added categories.
Dubbed 'A La Piscine', the collection introduces footwear and handbags in neon colors and an exclusive splash print, alongside pet accessories, tumblers, t-shirts with hand woven details, and limited-edition skateboards.
In store, the collection launches with an immersive installation, at Neiman Marcus’ NorthPark and Beverly Hills stores throughout the remainder of March, that transports customers to a Palm Springs day that features a pool, bar, lounge chairs, grass, and floor to ceiling palm trees. Merchandise is displayed throughout the space on neon glass tiles to capture the vibrancy of the collection.
“Neiman Marcus approached us to create a spring/summer capsule collection and pop-up experience for their customers,” said Christian Louboutin. “The beginning of summer, for me sparks sweet 80’s nostalgia, so I thought why not bring a pool party to Dallas to kick off the season.”
The partnership is in line with the luxury retailer’s strategy to 'Revolutionize Luxury Experiences' by investing in its top luxury brands to offer newness and exclusivity to its customer.
Most recently, Neiman Marcus introduced Ferragamo’s women's ready-to-wear category with the debut collection from new creative director Maximilian Davis, who joined the brand last March. The partnership included in-store moments, customer experiences and exclusive product for the Neiman customer.
“Christian Louboutin has always inspired our luxury customers, and it's an honor he's chosen to create this unique expression of his brand exclusively for Neiman Marcus,” said Geoffroy van Raemdonck, chief executive officer, Neiman Marcus Group.
“Through our integrated retail model, we are deepening relationships with our customers and the brands they desire most. This collection is the perfect example of our approach to create exceptional experiences for our loyal customers to make their lives extraordinary.”
“A La Piscine exemplifies our modern approach to integrated luxury retail, bringing the most desired brands and our luxury customers together through curated assortments and exclusive activations,” added Lana Todorovich, chief merchandising officer, Neiman Marcus.
“We are a relationship business and this partnership with Christian Louboutin is the perfect example of the strength of our relationships with our brand partners.”
The exclusive collection is now available in all Neiman Marcus stores across the country and online at NeimanMarcus.com.
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