Christopher Raeburn teams up with Dylon Dyes to promote upcycling
UK designer Christopher Raeburn and Dylon, a supplier of fabric dyes, have joined forces to inspire more people to start upcycling projects.
In a visual guide released by Dylon, Raeburn takes three staple garments, a T-shirt, a button-down shirt and a pair of jeans, and demonstrates how consumers can take old pieces from their wardrobe and give them a new lease on life using simple upcycling techniques that can be done at home.
It comes after a recent survey of 2,000 women and men showed that British consumers spend on average £1,807 on fashion to keep up with the latest trends. The research also found that in 2019, Britons binned an average of 12 items of clothing from their wardrobes, contributing to the rise of throwaway fashion.
Raeburn commented: “Upcycling or rejuvenating clothes instead of discarding them is a simple way for anybody to reduce their impact and be more responsible -- an element which has been at the heart of my business since its inception.
“I hope these easy visual guides will inspire people to look in their closet and have a try themselves, as ultimately it is the small steps that lead to positive differences for the planet.”
Commenting on the new partnership, Rebecca Bland, senior brand manager of Dylon Dyes, added: “It is reported that around 300,000 tonnes of textile waste ends up in household black bins every year, which is then sent to landfill or incinerators. By getting creative and upcycling what’s already in your wardrobe, consumers can transform and extend the life of their clothes, which can benefit both the environment and their wallets.”
The visual guides are available on the Dylon Dyes website.
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