Cloud-based platform Contentsquare raises $60 million in series C funding
today Jan 29, 2019
Cloud-based software-as-a-service (SaaS) platform Contentsquare has raised $60 million in series C funding led by Eurazeo and including existing investors Canaan, Highland Europe and H14.
According to a press statement, Contentsquare said it will use the new capital to increase research and development focused on AI and predictive analytics, and will be used to expand the business across the American, European, Asian and Middle Eastern markets. The platform's current clients include Walmart, Sephora, Tiffany & Co. and LVMH, among others.
Contentsquare describes itself as "a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites," measuring digital performance and providing insights into user behavior. Chiefly, this means the SaaS platform can determine how companies can increase engagement, reduce operational costs and maximize their site's conversion rates.
Prior to this round of funding, the platform also secured a $42 million investment in 2018 from Canaan, Highland Europe, Eurazero and H14.
The platform's recent launches include CS Live and AI Alerts, which allow clients to instantly identify consumer metrics on their websites without the need for a dashboard and enable businesses to detect and react to improve customer engagement without manual effort, respectively.
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