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Erin Floyd
May 18, 2017
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Coach places its second bet on Russian market with new partnership

Translated by
Erin Floyd
May 18, 2017

Coach is to invest again in the Russian market. The American leather and accessories brand, which deserted a mid-recession Russia in 2011, where it was only distributed via multibrand stores, is returning to the country with a new partnership. The company has just signed an exclusive agreement with BNS Group, a distributor in the region for labels including Calvin Klein, Michael Kors and Topshop. 

Coach will reopen its Russian boutiques - DR

The agreement has a duration of five years, with the possibility of renewal, Denis Bogatyrev, BNS Group CEO, told Russian press bureau Rambler. The opening of four Coach boutiques in Russia is forecast between 2018 and 2023. 

Currently, Coach is sold in Russia via two multibrand stores through Tsum. The brand entered the Russian market in 2008, partnering with local usiness Jamilco. At the time, it planned to open 15 stores. Finally, it only opened a handful, which have been closed since 2011. 

Over the past 2 years, Coach has seen its stores in esteemed shopping destinations multiply: in Paris in 2015; then on London's Regent Street in November; its flagship opening in New York in December on 5th Avenue; followed by its very first Italian boutique in the upscale Milanese Via Montenapoleone. Coach now operates over 450 stores in North America, 520 in Asia and 40 in Europe. 

The brand has moved up in the luxury brand range, diversifying its offer particularly in clothing. It launched its women's ready-to-wear line with the Fall/Winter 2014-15 season, showing in New York, and the following year in London with its Fall/Winter 2015-16 menswear apparel collection.

Coach recorded revenue of $4.147 billion (3.946 billion euros) for its fiscal year 2015-6 ended last July, of which women's handbag sales accounted for 53%. 

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