Cooler weather helps Uniqlo Japan sales in October
This impressive result included online sales and on a like-for-like basis, online and offline sales were up as much as 16.2%.
Once again, the retailer had the weather to thank with the considerable sales rise in October being due to “buoyant” demand for its autumn/winter ranges during the month’s “consistently cool weather”. But sales were also boosted by a “successful e-commerce advertising campaign”.
That said, customer numbers were slightly down compared to the year-to-date, although the average purchase per customer was higher during October.
The October sales figures follow good results in August and September as well. August was boosted by a heat wave in Japan and the warm weather continued into September, which helped sales of the particular product mix that was in-store at the time.
The company’s Japanese store estate is now almost back to normal operation after Covid-linked shutdowns, although at the end of October, four shops remained temporarily closed and 87 were operating shorter working hours due to the pandemic.
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