Covergirl debuts vegan and clean skincare collection
Covergirl announced on Monday its foray into a new category with its first-ever 100 percent vegan and clean skincare collection.
Dubbed 'Clean Fresh Skincare', the Coty-owned beauty brand extends beyond color cosmetics and enters a new category. The collection launches with five hallmark products including the Hydrating Cream Cleanser; Priming Glow Mist, an all-in-one mist for all skin types to prime, tone and awaken dehydrated skin; Weightless Water Cream, a weightless moisturizer; Mattifying Oil Free Moisturizer, as well as a Dry Skin Corrector Cream, a cream with intense hydration to soothe and correct dry skin.
The line is formulated with 90 percent naturally derived ingredients such as TruClean Cactus Water, Meadowfoam Seed Oil, Rosewater and Vitamin C, to hydrate, improve texture and enhance skin tone. The line is equally Leaping Bunny Approved by Cruelty-Free International, which means all of the products are certified cruelty free.
“Covergirl is an icon in the makeup aisle with a deep heritage in skin-forward products, so breaking into the skincare category is a natural evolution for the brand,” said Andrew Stanleick, executive vice president, North America at Coty, home to the Covergirl brand, and CEO, Kylie Jenner beauty brands.
“We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. Covergirl Clean Fresh Skincare is just that, and we can’t wait to get these special formulations in the hands – and on the faces – of Covergirl fans everywhere.”
The collection is now available everywhere Covergirl is sold, in the makeup aisle.
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