Crocs' HeyDude enters Foot Locker
Casual footwear brand HeyDude announced on Wednesday a new retail partnership to bring the rapidly growing footwear brand to Foot Locker inc stores.
As part of the partnership, HeyDude’s core in-line product will be sold online and in-stores at Foot Locker, Inc. retailers, including Foot Locker, Champs Sports, and Kids Foot Locker.
To kick off the partnership, the footwear brand will be sold in an initial 450 Foot Locker, Inc. stores in North America. Looking ahead, HeyDude is expected to enter more stores including in other global markets.
“We’re thrilled to now have HeyDude product available at Foot Locker, Inc.,” said Chris Santaella, SVP, chief merchandising officer at Foot Locker, Inc.
“As a footwear brand whose values of style, comfort and accessibility in many ways matches that of our customers, HeyDude seamlessly fits into our growing product assortment for the whole family.”
HeyDude was acquired by Crocs in February 2022 – a long-time partner to Foot Locker, Inc. The acquisition was funded by $2.05 billion in cash and 2,852,280 shares issued to HeyDude's founder. The acquisition was followed by the unveiling in July of a fully revamped brand identity created with the aim to reach new and existing fans.
“As we strategically grow the HeyDude business, working with a trusted partner like Foot Locker, Inc. was the perfect fit given the retailer’s global footprint and vast community of next generation consumers,” added Sean Finucane, SVP and GM North America for HeyDude.
“We look forward to growing our footprint in Foot Locker, Inc. stores and giving consumers a product they can be proud of.”
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