In order to widen its product range, Crocs has launched itself into the competitive toning footwear market, with its newest line Crocs Tone set to come out for the Spring/Summer 2011 season. Made of croslite material, the new sandals allow the user to tone his or her legs throughout the whole day. It offers 4 different models for women, priced between 40 and 50 euros.

Crocs keeps its bright colours (Photo Dr)

Building on its success with the popular Cayman sandals, Crocs is now ready to compete against Reebok, Asics, Skechers and others. After a successful performance in 2010, Crocs calmly plans for the year ahead and expects to turn over 156 million euros in the first quarter, which would mean a 29% increase compared to the same period last year.