Czapek introduces first haute horlogerie online subscription
Czapek & Cie was the first fine watchmaking brand to raise equity with crowdfunding, and now the brand has introduced another interactive project.
Czapek is launching an online subscription campaign that will see 188 timepieces of the "Millesime 2016" Quai des Bergues collection made available to subscribers. They can be ordered via the brand's website or through official dealers, and each will be manufactured individually. Subscribers can have their name engraved on the watch case, among other personalisation options tailored to the individual subscriber. The next series will be in 2017.
"To own a Quai des Bergues timepiece is to be part of a story," says Xavier de Roquemaurel, CEO of Czapek & Cie. "We wanted to launch this campaign for shareholders and all watch enthusiasts who have been following our development, while letting our retail partners get in on the game."
Czapek & Cie was founded in 1845 and the brand was rediscovered by three entrepreneurs, who relaunched it along with a crowdfunding equity campaign that ultimately raised 1.1m Swiss francs in three months.
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