Published
Apr 14, 2015
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Dainese: Cristiano Silei new CEO

Published
Apr 14, 2015

Dainese, a specialist in protective clothing, particularly for bikers, has announced the appointment of Cristiano Silei as CEO and member of the board of directors, effective immediately.

The new executive has nearly 20 years of experience in the motorcycle sector, at Ducati Motor Holding ("Ducati"), where he held many key roles, including product development and strategy director, CEO of Ducati North America and Vice President of sales & marketing.

Cristiano Silei - Nuovo Ad di Dainese


It was Federico Minoli, CEO of Dainese since 2012, who thought of him. Minoli led and developed the brand with success, laying the groundwork for future growth. Federico Minoli will now take on the role of president. 

"Cristiano is the ideal person to lead Dainese and, thanks to his experience and unique skills, contribute to the product's innovation and international expansion," stated Federico Minoli.

"Dainese is one of the rare companies that knew how to create a new market thanks to technology and innovation," said Cristiano Silei. 

Elena Passeri (with Corentin Chauvel)

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