Damiani opens Dubai Mall store

Damiani has announced the opening of a new store in the United Arab Emirates, inside the Dubai Mall, the world's largest shopping centre and a key luxury hub for Middle Eastern shoppers.

The Dubai store has been designed following Damiani's new retail concept, featuring open-view display cabinets for both the interiors and exteriors. The walls are upholstered in two types of material: bronze-coloured brass and silk-look fabric. The interiors feature sophisticated details such as smoked glass and display cubes, as well as panels and table structures in bronzed brass.

In Dubai, the Italian maison showcases its latest jewellery collections, along with a selection of glass artworks by Venini, a high-end homeware and interiors brand that has been part of the Damiani Group since 2016.

Spanning approximately 550,000 square meters, the Dubai Mall offers the world's largest selection of international fashion brands, jewellery and designers. Damiani's appointment to the mall is a strategic positioning for the jeweller, who is looking for more international exposure.

"Our presence in the Dubai Mall is strategic for us. This mall, in fact, has become the first international destination for luxury shopping, and soon will come to record 100 million visitors per year," said Guido Damiani, president of the Damiani Group, in a statement. "Being in this place means being at the centre of the world and reaching the highest level in the international market. Dubai, in fact, is the favourite destination for wealthy tourists and businessmen: the new luxury crossroads. "

Damiani was founded in Valenza in 1924 and is still family-managed by the Damiani brothers and sister Guido, Chairman, Silvia and Giorgio Damiani, both deputy chairpersons. All products are hand-made in Italy.

Damiani opens Dubai Mall store

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