Apr 18, 2018
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Danish brand Hummel International enters Indian market

Apr 18, 2018

Danish sportswear major Hummel International has entered the Indian market with the launch of its exclusive product range on leading e-commerce portals in India.


Hummel is looking to tap into the growing sportswear market in India and garner a larger market share with by customising its products according to the tastes of Indian audience. It is looking to partner with e-commerce firms, retailers and open exclusive brand outlets to reach out to customers across the country.
Chief Executive Officer Allan Vad Neilson said: "India ranks very high in our list of priorities. With rising sports and fitness consciousness among Indians, it is our mission to introduce the best sportswear apparel in India. Our products have evoked huge response on the e-commerce platform such as Jabong, Myntra and have been able to grow the brand which is based on trust, resilience and durability among our fitness conscious Indians.

“We aim to build the highest-quality sportswear brand and are committed to the competitive athletes and teams who value high-quality fabrics with functionality to create the ultimate performance gear. Considering India's diversity, Hummel is looking to come up with a more vibrant collection to cater to the colorful palette of the Indian audience."
​Hummel is looking to become one of the major players in Indian market and will soon be going offline with its brick and mortar stores. The company has already appointed Soumava Naskar as Head Business Development, India.
Founded in 1923, Hummel is one of the oldest team sport brands in the business. The brand is currently available in the Indian market on Flipkart firms Jabong and Myntra.

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