De Beers opens stores in Moscow and Saudi Arabia

Diamond jewellery brand De Beers has ramped up its global presence with the opening of its first location in Saudi Arabia and a flagship store in Russia.

The brand's new store in Riyadh - Photo: De Beers

It partnered with Saudi Jawahir Trading Company for the first Saudi store, located on the ground floor of Centria Mall in Riyadh.

Meanwhile, the new Russian flagship was launched on Petrovka Street in Moscow with Diamond Jewellery Group LLC, joining another recently opened store in the city at the Vremena Goda Mall.

The interior of the new stores reflect the heritage of De Beers and showcase a selection of its jewellery creations in an elegant atmosphere. The brand’s High Jewellery pieces are showcased alongside collections including the Talisman and the Enchanted Lotus.

“We are thrilled to offer our passionate and peerless diamond mastery to our discerning clients of Saudi and Russia with the opening of three new stores located respectively in Ryiadh, Centria Mall, in Moscow on Petrovka and at the Vremena Goda Galleries,” said François Delage, CEO of the company.

De Beers has also flagship stores on Old Bond Street in London and Madison Avenue in New York. The brand was founded in 1888.

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