Desigual lands in GoodNews kiosks in Barcelona, Madrid and Paris
The Barcelona-based company is launching an innovative advertising campaign by distributing its printed fanzine free of charge in kiosks belonging to coffee startup GoodNews in Barcelona, Madrid and Paris.
The fanzine, which can also be found in Desigual stores, features the brand's latest launches, such as its Autumn/Winter 2022 campaign with photographs by Mario Sorrenti, its campaign with Nathy Peluso, and its collaborations with María Escoté and Alphonse Maitrepierre.
This is not the first alliance between the Spanish brand and the newsstand start up. In September, the startup headed by Jan Barthe Cuatrecasas raised 11 million euros in a funding round led by Thomas Meyer, founder of Desigual, through his company La Vida es Chula and investment firm Barlon Capital, led by Javier Rubió, in order to accelerate its international expansion.
As a result of this financing round, in which the current shareholders of the startup also participated, GoodNews is planning to open three new locations in Europe, namely in Amsterdam, Helsinki and Copenhagen.
"We are looking for small premises of less than 75 square meters in high-traffic commercial areas since outside Spain and Paris, bad weather prevents us from opening kiosks," Barthe said. "Our stores, moreover, serve as the points of sale for our coffee subscription line, and we have a corner in all of them with books, newspapers and magazines, linking us to our origins as kiosks."
GoodNews, founded in 2021 at the height of the pandemic, sells take-away coffee as well as subscription-based online poetry for households and small and medium-sized businesses. The start up currently operates 21 stores and aims to reach 40 by the end of the year. In its last financial year, the company, which employs 90 people, recorded a turnover of 1 million euros, a figure it expects to multiply over the current financial year.
Desigual, founded in 1984, is present in 109 countries through a network of 393 mono-brand stores and 10 sales channels, with six different product categories: women, men, kids, accessories, footwear and activewear. With a workforce of 2,600 employees, the company increased its turnover by 3.4% in 2021 to 371 million euros.
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