Dick’s Sporting Goods acquires Affinity Sports
Dick’s Sporting Goods over the weekend announced the acquisition of Affinity Sports, a San Diego-based sports management technology company.
Affinity Sports will provide key services to various youth sports National Governing Bodies and large-scale organizations under the Dick’s Team Sports HQ platform, which launched in January 2016. The retailer’s Team Sports HQ platform provides an all-in-one platform that offers youth sports leagues across the country online registration and team/league websites, custom uniforms and FanWear, and access to donations and sponsorships. Affinity’s software will facilitate and simplify the Team Sports HQ platform.
"We're excited to continue to grow our footprint in the important space of youth sports technology," said Edward W. Stack, Chairman & CEO, Dick's Sporting Goods. "At Dick’s, we believe that sports matter and providing access to sports is a key priority for us. The acquisition of Affinity Sports will help us to deliver an unparalleled service to some of the largest youth sports organizations in the country."
Dick’s Sporting Goods will also make donations and sponsorships available to organizations through its Team Sports HQ platform.
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