Diesel Red Tag drops capsule collection with A-Cold-Wall
today Jun 13, 2019
Diesel knows how to sniff out a good partner. After working with Shayne Oliver, Glenn Martens and Gosha Rubchinskiy, the Italian denim label has joined forces with A-Cold-Wall by British designer Samuel Ross for the fourth instalment of the Red Tag project. Ross was recently awarded the prize put up by the BFC/GQ Designer Menswear Fund in London. The new capsule collection will be available in November and will be distributed exclusively via a network of retailers selected by Tomorrow Ltd, the agency that commercialises Red Tag, on Diesel’s e-shop and via Diesel’s top ten stores worldwide.
On Monday, A-Cold-Wall presented some of the collaboration’s looks at its runway show in London. Notably, a washed denim overcoat splotched with paint, featuring oversize pockets and welting, worn over a hoodie and a matching pair of jeans. The look was spawned by Ross’s trawl for inspiration through Diesel’s archives, where he picked up ideas which he reinterpreted using high-tech fabrics and accessories that combine “aesthetics and functionality.”
In mid-October, a series of installations will be deployed in several major cities worldwide to promote the collaboration. Samuel Ross launched A-Cold-Wall in 2015 at the age of 25. The label reportedly generates a revenue of $1.7 million. The prize awarded to Ross by the BFC/GQ Designer Menswear Fund is endowed with a cash sum of £150,000 and a 12-month mentorship.
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