Diet Coke is BFC's Principal Partner for Fashion Awards
Sponsors play a key role in many of the charity initiatives and special events organised by the British Fashion Council (BFC) and it has just unveiled a key sponsor for one of its biggest events.
On Wednesday it unveiled Diet Coke as the Principal Partner of The Fashion Awards 2022. It said the BFC and Diet Coke “will work together to evolve The Fashion Awards as a global entertainment platform, celebrating fashion's role at the intersection of culture”.
The partnership builds on the brand’s recent collab with London Fashion Week and the launch of its ‘Love What You Love’ global campaign. This year also marks its 40th anniversary and the appointment of Kate Moss as diet Coke Creative Director.
The Fashion Awards presented by Diet Coke will provide “global streaming, platform amplification and bespoke content creation, celebrating the role of fashion in self-expression, escapism, and optimism,” we’re told.
The event’s red carpet “will be a focal point, with Diet Coke bringing the experience and excitement to a global audience via a live broadcast on YouTube”. It will be broadcast on the BFC YouTube account, on Monday 5 December at 18:15 GMT.
Additional activations on the night will include the Diet Coke Glambot, described as “an iconic part of The Fashion Awards Red Carpet that captures all the guests glamorous looks live in front of the splendour of The Royal Albert Hall as well as exclusive interviews and behind-the-scenes content with guests, performers and hosts”.
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