Diet Coke unveils collaboration with J. W. Anderson
Diet Coke last week officially announced that it is partnering with British fashion designer J.W. Anderson. The company teased the designer collection with a 17-second film starring the designer.
The exclusive collection that is inspired by Anderson’s knitwear prints and bold hyper-realistic photography consists of two limited-edition designer Diet Coke aluminum bottles, t-shirts, a tote bag and premium notebook.
The designer himself said, “I view Diet Coke as a pop culture icon so I was excited to have the opportunity to put my stamp on ‘Regret Nothing’. You can expect something completely different with lots of cool surprises.”
The full collection will be revealed by the end of July and it will be viewable on Diet Coke social media channels at the beginning of August. A limited edition collector’s box set featuring J.W. Anderson’s Diet Coke bottles and notebook will be available exclusively at Harvey Nichols on August 17.
Diet Coke has partnered with designers in the past including Karl Lagerfeld, Jean-Paul Gaultier, Marc Jacobs, Patricia Field and Matthew Williamson.
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