Dutch AI-driven marketing start-up Crobox wins LVMH Innovation Award 2020

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Nicola Mira
Jul 3, 2020
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The jury of the LVMH Innovation Award has picked Dutch AI-driven marketing insight specialist Crobox as this year’s winner among the 30 shortlisted finalists. Crobox utilises AI technology to identify each product’s most appealing elements depending on the profile of potential consumers.


Crobox’ goal is to eliminate guesswork from the marketing and merchandising decisions of consumer brands, and at the same time to enable consumers to easily identify the products that correspond to their profile and preferences, avoiding information overload and needless communication.

At the prize-giving ceremony, held exceptionally by video-conference, the jury also awarded two special mentions. The first went to French stock optimisation specialist OneStock, whose tools help e-tailers by analysing in-store inventory and online demand in order to avoid stock-outs, and by running ship-from-store services for online orders.

The other special mention went to Mexican start-up Desserto. The company, founded last year, has devised an alternative to leather based on the cactus plants that are grown in Mexico. The objective of Desserto’s co-founders is to develop fabrics that will allow the apparel industry to limit the use of animal-derived and plastic materials.

The other finalists of this year’s LVMH Innovation Award, which focuses on the technology and sustainability challenges faced by the fashion and luxury industry, were Addlane, Alpha AR, AnyRoad, ByondXR, EasyWay, Ecentime, Eva Engines, FACIL’iti, Fairbrics, Go Instore, Knotch, Livescale, Matter, Navee, Personify XP, Pixlee, PlasticFri, Queen of Raw, Scortex, ShareGroop, Simporter, Skello, Tapbuy, The Archivist, TrusTrace, Tryon and Zyper.

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