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Aug 21, 2018
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Dutch retailer Sissy Boy appoints Sven Bleekemolen as CEO, replaces Colinda Hoegee

Published
Aug 21, 2018

Dutch retailer Sissy Boy has appointed Sven Bleekemolen as its new CEO. Bleekemolen takes over the position from Colinda Hoegee, who, due to health reasons, will finally not able to assume her CEO role at Sissy Boy.


Photo: Sissy Boy



According to Dutch newspaper Het Financieele Dagblad, Bleekemolen’s appointment will be effective immediately. Bleekemolen has a background in fashion and retail and has worked for companies such as O'Neill, Shoeby and WE.

In January of 2018, Sissy Boy announced the departure of CEO Victor van Nieuwenhuizen and CFO/COO Rogier Wijnhoven, who left the company in the spring. Van Nieuwenhuizen was then succeeded by interim CEO Jop Pollman, who is also the CEO at Brand Retail Group (formerly Varova Fashion Holding and former owner of Sissy Boy) and member of the board at Sissy Boy.

In July of this year, the retailer announced the appointment of Colinda Hoegee. Hoegee shared on LinkedIn that she is currently focusing on her recovery and will need about six to nine months to do so.

Sissy Boy launched in 1982. The retailer operates about 40 of its own stores in the Netherlands and Belgium as well as a web shop. Since November 2017 Sissy Boy has been owned by Standard Investments. The Amsterdam-based company manages a portfolio of 15 companies, including Riedel, Synres, Aweta and Flatfield.

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