Jun 3, 2015
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E-commerce: Menlook buys German Frontline Shop

Jun 3, 2015

The French men’s fashion site has announced the acquisition of its German rival Frontline. Menlook received 23 million euros in investment at the end of 2014.


"Thanks to this acquisition, Menlook Group will be able to count on a solid foundation in accelerating the expansion of its premium range in East European markets," said the French company. "This will also allow the group to increase its presence in Germany by ten times this year with the goal of doubling in size in Germany by 2017/18." 

Frontline offers products from 300 fashion brands. Launched in the 80s through catalogs, the Hamburg-based site currently employs 70 people. Its organization should help to increase Menlook’s revenue to 100 million euros within 12 to 18 months. 

The French site currently generates some 70% of its turnover outside of France and has offices in London, Singapore and Paris. It is now primarily aiming to expand in the United States and Asia, with the goal of "becoming a leading international online men’s lifestyle company by 2017."

"Two years after the acquisition of oki-ni in England and 4 years after our founding, I am delighted to welcome a new team to our entrepreneurial journey," said Marc Ménasé, founding president of MenLook. "External growth is a true accelerator in helping us expand in important and competitive markets. Germany is a key country and also one that is extremely particular, which is why we wanted to acquire Frontlineshop. Diversity, talent and an entrepreneurial spirit have allowed to work on a daily basis at creating a future global player."

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