Elizabeth Banks spearheads campaign with haircare brand Virtue
today Nov 14, 2019
Elizabeth Banks has joined forces with the haircare label Virtue to champion better education for girls.
The Hollywood star, who wrote, directed and acted in the upcoming 2019 "Charlie's Angels" reboot, is encouraging social media users to support She's the First, a nonprofit organization dedicated to fighting gender inequality through education.
Banks, alongside "Charlie's Angels" stars Kristen Stewart, Naomi Scott and Ella Balinska, is encouraging social media users to donate to She's the First, and spread the word by sharing images of their own ‘angels' via Instagram, using the hashtags #ShesTheFirst #CharliesAngels #withVIRTUE and #radvocacy. Virtue will also donate $1 to the organization for every online order made via www.virtuelabs.com, through Giving Tuesday (December 3, 2019).
The move is a joint initiative with celebrity hairstylist and Virtue Creative Director, Adir Abergel, in partnership with Redcarpet ADvocacy (RAD).
"I wanted to make 'Charlie's Angels' to show women as the powerful human beings we are -- so I'm proud to partner with RAD and Virtue hair care to help drive that message home and to educate and empower young girls by supporting She's the First," said Banks in a statement.
"As a hairstylist I am surrounded by powerful women, and my work is all about helping them feel even more confident," added Abergel. "I was excited when I heard about this incredible campaign that my friend Elizabeth Banks and RAD put together to make sure girls are educated, respected, and heard. I was humbled to bring my Virtue family in as well because our CEO and founder has always been committed to supporting causes that empower women."
She's the First, a member of Michelle Obama's Girls Opportunity Alliance, works with grassroots organizations in several countries to better girls' chances of being educated, respected, and heard.
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