Emilio Pucci debuts children's line

Translated by
Benjamin Fitzgerald
today Jun 28, 2017
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Inside the Palazzo Pucci, located in the heart of Florence, Emilio Pucci has unveiled its first children's collection, as part of the Italian tradeshow Pitti Bimbo.

"With this new collection, we are catering to young girls; from birth to 14-years-of age, and we hope to accompany them in every moment of their life: special occasions, at the beach and with our casual sportswear...," explained Laudomia Pucci, image director of Emilio Pucci, and the daughter of the brand's founder, Emilio Pucci.  

A section of the new Emilio Pucci children's collection on display in Florence inside the Palazzo Pucci FashionNetwork.com - FashionNetwork.com

Made in partnership with Italian children's fashion specialist Simonetta, the collection is comprised of more that 80 pieces for the everyday wardrobe, with even an urban sports-inspired raincoat incorporated into the Emilio Pucci kid's style arsenal. The brand also showed a selection of accessories including bags, ballerina slippers, sandals and sneakers. 

These "mini-me" pieces, which will be released for spring-summer 2018, are inspired by the women's lines of the Florentine house -- today helmed by LVMH group -- and its emblematic prints.

"First and foremost, we wanted to be faithful to our clients, who have been asking for a children's collection for a longtime now," said Pucci.

The debut kid's collection from Emilio Pucci in Florence

The debut kid's line from Emilio Pucci will be available in Emilio Pucci stores (around 50 across the globe), as well as online on the brand's webstore and within a selection of fashion boutiques. 

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