Translated by
Nicola Mira
Published
Jun 2, 2016
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Endless Jewelry founder Jesper Nielsen leaves, Ulrik Rasch takes over as CEO

Translated by
Nicola Mira
Published
Jun 2, 2016

The Danish accessible luxury jewellery brand has removed from its management team (and from the board of directors) its founder Jesper Nielsen, whose shares will be transferred to the other partners. In the meantime, the company is undergoing a structural overhaul, whose climax is the appointment of a new CEO (Ulrik Rasch) in place of Paul Moonga. The objective is to achieve greater operational efficiency and strengthen the distribution and sales organisation.


Ulrik Rasch - Endless Jewelry


Ulrik Rasch has served as Global Supply Chain Director for the Danish company since 2015. He is very experienced in strategic brand management, and will now focus Endless Jewelry's activity on boosting commercial operations in the brand's key markets, especially North America.

Endless Jewelry's board of directors has also reached an agreement with former CEO Paul Moonga (who took over the company's management from Nielsen less than twelve months ago, in June 2015), with CFO Hans Jørgen Krabbenhoft and CMO Mikkel Berg, for the termination of their relationship with the company, and to jointly manage the transition to the new management team, which has now concluded.

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