May 26, 2021
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European resale platform Vinted enters Canada

May 26, 2021

A new platform for second-hand clothing has entered Canada offering another option for consumers to participate in the growing circular fashion economy. 

European resale platform Vinted enters Canada. - Vinted

The European platform Vinted will allow Canadians from Vancouver to Montreal to conveniently and easily trade their pre-loved clothes and accessories with each other.

Consistent with Vinted's European model, Canadian members can register for free and upload their pre-loved fashion items to Vinted's user-friendly, C2C platform. Sellers keep 100 percent of their profit with no extra fees, while buyers are provided a buyer protection plan, which costs 5 percent of the item's price plus a fixed fee of $1.10 CAD. 

"To us, Canada is a great market fit, and an exciting next milestone on our mission to make second-hand fashion the first choice worldwide," said Thomas Plantenga, Vinted CEO. 

"We know that Canadians are increasingly interested in the circular economy or considering trading second-hand apparel in the next months, thus reducing their fashion footprint for the greater good. We also see that the motivations to buy and sell pre-owned fashion are similar to those of our European markets, so we're confident that the benefits and convenience of Vinted will translate.”

Vinted has a growing community of 45 million members spanning 13 markets with a mission to make second-hand the first choice of consumers worldwide, while encouraging people to keep their clothes in circulation longer. 

The platform’s Canadian debut comes as earlier this month, the company raised €250 million to support new market expansion and to invest in product and people, as consumers shift toward the circular economy accelerates.

The European start-up is headquartered in Vilnius, with offices in Berlin, Utrecht and Prague and has over 700 employees.

Resale competitor Poshmark entered the Canadian market in June 2019 ahead of the Covid-19 pandemic, which has only fuelled the resale market. 

Vinted is now available in Canada and accessible for download on iOS and Android via the app stores.

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