Eurovet to launch digital lingerie/swimwear platform by end 2017

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Nicola Mira
today Jul 5, 2017
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Eurovet's new industry website project is taking shape. Earlier in the year, the show organiser's director for innovation Pierre-Nicolas Hurstel mentioned it in an interview to FashionNetwork, and the project is now well under way. It is set to be launched between October and December, and Eurovet's staff has begun to gather relevant data, as they prepare for the forthcoming Mode City and Interfilière trade shows, scheduled on 8th-10th July in Paris.

A visual for the Mode City trade show in Paris - Eurovet

The project's objective is to concentrate on one single website as much information as possible on exhibitors from Eurovet's industry shows, including the Salon International de la Lingerie, Mode City, Curve and Interfilière. "We have a wealth of material to share, since we operate across the entire pipeline, as well in different continents," said Marie-Laure Bellon, President of Eurovet.

The website, as yet unnamed, will therefore act as a link between brands and suppliers, wherever they are, provided they have exhibited at one of Eurovet's shows, to begin with at least. Other, non-exhibitor companies may in future be able to access the website, by paying a fee.

The website will also be a communications tool, allowing each exhibitor to tell its story and showcase its range, as though in a virtual showroom. For the time being, the website is conceived as a B2B platform, but it could afterwards open up to the general public, as a sort of "Google of the lingerie and swimwear world", said Marie-Laure Bellon.

It would be a way of extending the trade show experience by providing a year-long service, as well as an image-building tool for brands. Eurovet's main focus is the trade show business, though the group is clearly boosting its role as a communications hub targeting both the media and the general public, something which the forthcoming Mode City show will be experimenting with.

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