Experienced Capital Partners takes on minority stake in French brand Soeur
today May 30, 2016
On 19 April, FashionMag France announced that Frédéric Biousse, former CEO of SMCP, had been in discussions with the founders of Sœur regarding a possible equity stake.
Discussions that bore fruit since Experienced Capital Partners, the investment firm launched by Frédéric Biousse, Elie Kouby and Emmanuel Pradère (formerly of Sandro, Maje and Claudie Pierlot - SMCP), has acquired a 40% stake in Brion Sisters, which operates Sœur, the brand for teenagers launched in 2008 by sisters Angélique and Domitille Brion.
To do so, Experienced Capital Partners purchased the Sœur shares from EPI (Bonpoint, J.M Weston…), 33.34%, completed by an increase in capital. The remaining capital is held by the brand's founders.
"Sœur is part of a very closed circle of aspirational brands that have a strong potential for development in France and internationally," explain Elie Kouby and Emmanuel Pradère.
Sœur, which has six stores in France, plus its resellers in France and for export, generated 5 million euros in 2015. Initially aimed at teenagers, Soeur is increasingly looking towards womenswear.
This past February, Experienced Capital Partners acquired a stake in menswear brand Balibaris.