Eyewear brand Kaleos enters clothing market
today May 29, 2019
Kaleos, the Spanish eyewear specialist is launching its first collection of clothing for men and women. The move represents the brand’s entry into the ready-to-wear market with a range titled Kaleos RTW, which bets on quality and sustainability with a 100% Spanish-made collection.
Founded in 2013 by chief executive officer Juan Gassó and artistic director Claudia Brotons, the company wanted to establish itself in the eyewear market before expanding its product offering. The clothing launch is described as a “natural evolution” for the brand given its history and Brotons’ expertise - she has previously worked as a designer for a number of brands including Inditex’s Uterqüe.
After attracting interest from industry insiders such as influencer Blanca Miró and fashion editor Leandra Medine, the brand is now trying to “bring quality fashion to a wider audience” through Kaleos RTW. Releasing a limited number of up to 100 units per style and working with small manufacturers in Spain, the brand is committed to putting an emphasis on quality, details and garment construction. Prices for the collection range from €140 for a shirt to €200 for a pair of trousers, with jackets and coats retailing for €400 to €500.
The company has been focusing on driving growth in the United States and Europe in recent times, and the launch of a clothing collection will open up a new growth avenue for the business. And that brand said branching out into new product categories could be a possibility in the future.
Currently, Kaleos sells its products through its online store and has a presence in more than 2,000 stores including renowned department stores such as La Rinascente, Barney’s and Matchesfashion.com. Fans of the brand can find its products in 20 countries, including France, Italy, Greece, Germany, United Kingdom and the United States. Its success has helped it reach annual revenues of €3.5 million.
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