FabFitFun launches Facebook live video series
Women’s lifestyle brand FabFitFun has launched FFF Live, a series of videos airing every day on the brand's Facebook page, in an effort to promote seasonal sales and expand the subscription box service's audience.
FFF Live programming includes a live fall sale preview, talks and recommendations from industry experts, beauty demonstrations, DIY projects, the debut of the brand's new weekly "We're Going Outside the Box" series and the Fab Challenge game show. Recorded live, this programming will allow viewers to ask questions, make comments and win prizes.
"We have extraordinarily high engagement within the FabFitfun Community, and we think these live shows will be another value-add for our members, a great way for non-members to get to know the brand better, and just plain entertaining and informative for anyone who wants to watch," said Carter Baldwin, the company's vice president of content, in a release.
In anticipation of the series, FabFitFun posted Facebook content like chats with brand co-founder and editor-in-chief Katie Rosen Kitchens, as well as brand partner features.
The company launched its members-only streaming video service, FabFitFunTV, in the spring of 2017. Through the channel, the brand shares content on fitness, cooking, dating and DIY.
FabFitFun was Founded in 2010 by co-CEOs Daniel and Michael Broukhim and Rosen Kitchens, and operates as a subscription-based service. Its flagship product, the FabFitFun Box, offers customers a variety of products in categories like beauty, fashion and wellness each season. In addition to the box, FabFitFun members receive access to year-round exclusive sales, FabFitFunTV and the FabFitFun online community.
The FFF Live series began on September 24 and will run through October 5, airing between 11 a.m. and 1 p.m.
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