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Apr 8, 2022
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Fabletics names chief design and merchandising officer

Published
Apr 8, 2022

El Segundo, California-based Fabletics announced on Wednesday the appointment of Kelli Dugan as chief design and merchandising officer.

Fabletics names Kelli Dugan as chief design & merchandising officer. - Fabletics


In this role, Dugan will be responsible for leading Fabletics’s product creation functions including merchandising, design, and planning. In particular, she is expected to lead the ongoing expansion of Fabletics into a growing number of categories, including its recent expansion into men’s, loungewear and swim. She will work alongside management to support the brand’s continued global growth. 

“Kelli joins Fabletics with more than a decade of top-notch design and merchandising experience under her belt,” said Adam Goldenberg, CEO at Fabletics. 

“She brings extensive experience leading merchandising and product strategy to our team, and we’re thrilled to welcome Kelli. No one is more qualified and equipped to run our design and merchandising team and efforts than she is. I can’t wait to see how she helps us push the envelope even further.”

Dugan has held several leadership roles at leading fashion brands. She was the SVP of merchandising for Rag & Bone, as well as head of merchandising and product strategy at Everlane, where she is credited for playing an integral role in the first five years of the brand. Earlier in her career, Dugan spent nine years at Gap Inc working across Banana Republic and Old Navy

“I am honored to join the Fabletics team,” said Dugan. “I see Fabletics as a unique brand in the industry given its ability to bring amazing products to a global audience with a powerful message of inclusivity at its forefront. My goal is to provide our members and guests with versatile products that make them feel good and keep up with their active lifestyles. I believe Fabletics sits at the nexus of technology, fashion, and activewear, which is a combination that has no limits in today’s world.”

Since launching in 2013, Fabletics has built a community of over 2 million active members. Last month, it announced plans to expand its brick-and-mortar footprint with the opening of 30 new store locations in 2022. 

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