Jun 13, 2016
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Fashion East founder Lulu Kennedy to partner with CIFF

Jun 13, 2016

Copenhagen International Fashion Fair (CIFF) is recruiting Lulu Kennedy, founder and director of Fashion East & MAN, to curate special projects areas inside the trade show for the coming SS17 edition.

Lulu Kennedy - CIFF

Kennedy is also the founder of the Lulu & Co clothing line and Editor-at-large of Condé Nast’s LOVE magazine.

At CIFF, she will curate a selection of womenswear and menswear brands to showcase at The Crystal Hall and RAVEN, which will be two creative, interactive and experiential spaces.

The partnership fits well, as Lulu Kennedy has dedicated herself to championing and nurturing new talent with her not-for-profit organisation Fashion East since 2000. The programme includes a runway show on the official London Fashion Week and LCM schedule, as well as one to one mentoring and a Paris sales showroom.

She has guided and assisted in the evolution of some of today’s most relevant designers such as Simone Rocha, Craig Green, JW Anderson, Roksanda Ilincic.

“We are thrilled to welcome Lulu as a part of the CIFF family,” says Kristian W. Andersen, Fashion and Design Director at CIFF. “Her body of work speaks for itself and we are in sync with our shared goal to make CIFF even more innovative and the leading fashion fair in northern Europe. I look forward to our collaboration.”

Lulu Kennedy BE added: “I’m delighted to be given the opportunity to collaborate with the team at CIFF; their skills and progressive attitude are totally on point and feel relevant to the direction in which fashion is moving. The ideas are right and energy is great; I’m looking forward to bringing new brands to enjoy the scene in Copenhagen this summer.”

The latest CIFF show in February saw a 10% rise of unique visitors with visiting buyers, press and industry professionals from all over the world. The event is northern Europe’s most innovative fashion platform, showcasing sharply curated areas across womenswear, menswear, childrenswear and shoes.

The next edition of CIFF takes place on 10-12 August, 2016.

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