Oct 21, 2015
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Fashion editors are the new it-girls of designers

Oct 21, 2015

Luxury fashion house Chloé debuted its 2015 Snow campaign last week featuring fashion editor Veronika Heilbrunner, former style editor at Harper's Bazaar Germany and founder of the online magazine hey woman! in a starring role. Transforming glossy magazine style editors into muses and even designers themselves is increasingly becoming a worldwide phenomenon in the fashion world over the last few years. A review of the top collaborations between fashion labels and fashion journalists of the last few seasons.

Miroslava Duma has posed for a number of brands including Louis Vuitton for its "Small is Beautiful" campaign - ©Patrick Kovarik / AFP

In the fashion limelight just as much as today's style bloggers, magazine fashion editors are being pursued by designer labels everywhere to collaborate in a variety of different style and creative campaigns. Like French blogger Garance Doré's collection for Gap and Marc O'Polo and the creative partnership between Betty Autier and Lancaster for example, today's style editors are slowly becoming fashion icons in the eyes of designers.

Style journalists as brand ambassadors

Ready-to-wear fashion brands and artistic directors are looking to fashion editors around the world in the hopes that they will represent their different collections in unique campaign ads. Apart from Veronika Heilbrunner, Russian fashion editor Miroslava Duma, a regular front-row presence in fashion shows, has often lent her image to high-end brands including the Spring/Summer 2013 campaign for Louis Vuitton.

Another renowned figure of the international fashion press is Carine Roitfeld, former editor-in-chief of French Vogue. Roitfeld was approached by Givenchy to incarnate the brand's Fall/Winter 2013-2014 campaign, though the fashion icon has long worked as model, journalist and designer.

When fashion journalists turn to design

Style editors have long been impressing with their arsenal of skills. Journalists and models, they can also transform themselves into fashion designers for the creation of one or two collections in collaboration with other labels. Former Italian Vogue editor Anna Dello Russo designed a collection of accessories for H&M in 2012.

More recently, Japanese brand Uniqlo has announced its collaboration with Carine Roitfeld. The result is a collection of around 40 pieces available at the end of October.

Anna Wintour remains untouchable

Nicknamed the Queen of Fashion, the likelihood that Anna Wintour would jumps on board and pose for designer wear is extremely remote. Despite this, numerous brands have without a doubt attempted to persuade the ultimate fashion icon and editor-in-chief of American Vogue/ artistic director for Condé Nast.

Even without the backing of the legendary editor, in 2012 Mango unveiled an ad campaign that featured a lookalike of Anna Wintour. In the ad, the Wintour doppelganger attempts to steal the pieces of the collection created by blogger Gala Gonzalez for the Spanish brand.  

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