Aug 28, 2017
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Fashion Forward Dubai returns for its third Parisian edition

Aug 28, 2017

Middle Eastern fashion platform Fashion Forward Dubai (FFWD) is continuing to pave the way for Middle Eastern designers to access international fashion markets. The organisation's Paris Fashion Week showroom is returning for its third edition, which will run from September 28 to October 2.

13 labels are set to take part in the showcase, presenting SS18 ready-to-wear, accessory and jewellery collections. Newcomers to the lineup include Amine Bandriouch; By Sadeem; Geodie Handbags; Tania George; and Utruj, while brands Anaya; Amira Haroon; Asya Krasnaya; Cheyma; Hessa Falasi; Kage; Rula Galayani, and Soltana will again be in attendance.

“My brand has showcased with FFWD from the beginning, and as a result our exposure to the global fashion industry has grown every season as the international interest in the brands from the Middle East has increased," said returning designer Amira Haroon.

An initiative endorsed by Dubai Design and Fashion Council and supported by the Dubai Design District (d3), the Paris showroom is one of the FFWD's  Empowerment Program through Industry Collaboration (EPIC) initiatives. The showroom aims to provide designers from the Middle East with opportunities for international visibility during the peak fashion season.

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