Nov 23, 2010
Fashionistas swarm H&M stores for Lanvin line
Nov 23, 2010
PARIS, Nov 22, 2010 (AFP) - Fashionistas swarmed H&M's Champs Elysees flagship store Tuesday, after queuing through the night to get their hands on a party dress from Lanvin's limited edition collection for the budget chain.
The line by Lanvin's Israeli designer Alber Elbaz went on sale in 200 H&M stores worldwide after a pre-launch Saturday in North America, the latest of a string of tie-ups between the Swedish retailer and top fashion designers.
"It's Lanvin -- that's reason enough to wait more than 10 hours, asleep on our feet," said Dasol Kang, from South Korea, one of the hundreds of customers who pressed through the doors of the Paris store when they opened at 8:00 am.
For the operation Elbaz designed cocktail dresses with rose-patterning or yellow frills and sharp-tailored party frock numbers, with a democratic price tag of 99 to 149 euros (149-199 dollars), as well as blouses for 19.90 euros.
"That I can afford -- on the other hand, I went into a Lanvin store a few days back and a dress costs 5,000 euros."
The world's third-largest fashion group, H&M first teamed up with a top fashion designer in 2004, in a tie-up with Karl Lagerfeld that lifted monthly sales by a quarter.
To avoid the chaotic scrums seen at previous designer launches, customers were handed coloured wristbands and each one allocated a 10-minute slot to browse and make their selection.
Purchases were also limited to one of each item, to stop enterprising customers from reselling the designer frocks at a mark-up on the Internet, as happened in the past.
Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.