Felicity Jones to star in new Clé de Peau Beauté campaign
High-end prestige beauty brand Clé de Peau Beauté, part of Shiseido Group, has tapped Academy Award-nominated actress Felicity Jones to front its Spring/Summer 2018 campaign photographed in London.
Known for role in James Marsh's The Theory of Everything and in Rogue One: A Star Wars Story, directed by Gareth Edwards, the 34-year old British actress was praised by the brand for being “intelligent, uncompromising and exquisite”.
A favourite of the British film industry, she studied at Oxford University and is set to appear in the new film On the Basis of Sex, directed by Mimi Leder, in 2018 and in the Luca Guadagnino directed Swan Lake in 2019.
"A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté. She embodies the brand's DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her,” said Yukari Suzuki, Brand Director of Clé de Peau Beauté.
Jones added: "It's important to me that my values align with any brand I'm affiliated with. Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I'm so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world."
The campaign was captured by renowned British photographer David Sims in London over the course of two days. It will break globally in print and online media placements across Asia, the United States, Canada, Russia and Travel Retail in January.
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