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Aug 26, 2021
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Filippa K launches gender-neutral campaign starring Kai Isaiah Jamal

Published
Aug 26, 2021

Sweden’s Filippa K has launched its AW21 collection with a new supporting campaign featuring London-born Kai Isaiah Jamal, a poet, writer, trans-visibility activist, and model who wears both the women’s and men’s pieces.


Filippa K


Called What Lies Within, the collection and campaign follow the uncertainty of the past year, and “return to the brand’s core values – authenticity, confidence, and simplicity – while looking forward with a renewed sense of self assurance”.

The company said that “through a less-is-more design approach, Filippa K empowers the wearer to find strength in who they are”.

It added that “Kai’s approach to life and art echoes the values of the collection”, which Kai interprets through a poem, also called What Lies Within. It features lines such as:

"I wish you a frayed hem 
if nothing more but a reminder we all have things to work on.
I wish you too a frayed hem that needs none.
For any pile of cotton can be named a mess;
A test of who is touching
or tidying”.

“The poem describes the power that clothing has to define us”, we’re told. 

The campaign and collection can be seen in all Filippa K stores and at filippa-k.com with star women's pieces including a minimal dress and sweater in cashmere, a thin turtleneck with frayed edges, and an oversized wool coat, all to “provide a canvas for self expression”. Meanwhile, an irregular mohair knit in bright red “exudes the confidence that’s found in being comfortable in one’s own skin – imperfections and all”. 

The men’s collection echoes these sentiments with a hand-stitched cashmere coat, flannel suiting, and a chunky wool fisherman’s knit.

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