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Translated by
Nicola Mira
Published
Oct 14, 2016
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First Giorgio Armani Beauty pop-up store to open in Paris

Translated by
Nicola Mira
Published
Oct 14, 2016

In the next few days, Giorgio Armani Beauty will open a temporary store at 11 rue Debelleyme, in Paris' 3rd arrondissement. It will be the first pop-up store worldwide for the beauty products brand, which was  launched in 2000 and belongs to L'Oréal's luxury division.


Campaign image for the Lip Magnet by Giorgio Armani Beauty - Giorgio Armani Beauty



L'Oréal is expected to provide more information soon. The pop-up store will close at the end of December, after the year-end festivities, the most important shopping season for beauty brands.  

Be it permanent or temporary stores, the world beauty giant is increasingly keen to adopt a classic retail approach for its make-up and fragrance brands. Many of them have already staged store openings, such as Urban Decay (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics.

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