Foot Locker Europe launches basketball-inspired capsule collection
It’s not all about footfall as the European Championships is about to kick off. No. There’s room for basketball too.
In the first of a series of collection launches this year for athletic sportswear giant Foot Locker, Melody Eshani is launching an exclusive basketball-inspired capsule collection.
Eshani is the new creative director of Foot Locker’s women’s business, and also the "visionary and entrepreneur” behind ME, “a streetwear brand specialising in jewellery, footwear and clothing with purpose”.
The ME Foot Locker collection, inspired by her love of basketball, highlights colours inspired by nature and temperature. Specifically, thermal patterns are used to reflect an individual’s response to their environment and what connects people at a global level.
Outside of the shapewear (bra and bike short), 70% of the capsule is unisex/neutral. The collection also features a ‘Ball Vision’ tee and short set, a fleece crew and short set and an organza tracksuit. Accessories include crew socks and shoelaces. All pieces will be available in a variety of sizes online and at select Foot Locker stores.
Patricia Respress, VP and DMM Women's Footwear and Apparel at Foot Locker, said: “Melody’s partnership and her vision to empower women through streetwear and sports truly reflects the brand".
She added: “As creative director, Melody has been extremely insightful, empowering and collaborative. Her fresh perspective provides additional lanes of opportunity for the women’s business at Foot Locker, and we are delighted to share this unique collection with our consumers”.
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