Oct 5, 2022
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Footfall tracker Springboard acquired by MRI Software

Oct 5, 2022

UK retail footfall specialist Springboard has a new owner. US-based real estate software specialist MRI Software has bought the business for an undisclosed sum.

Image: Nigel Taylor

MRI said Springboard, which is also provides artificial intelligence-powered analytics to retailers and landlords, will expand its 'MRI@Work for Retail' solutions suite, which currently serves more than 500 retailers and retail property owners and operators globally.

Founded in 2002, Springboard claims to hold the retail industry's largest and most comprehensive data set on footfall, providing valuable weekly and monthly data across UK high streets, shopping centres and retail parks. 

Serving more than 450 clients across 3,000-plus sites, “the company is trusted by global media outlets, brands, and governing bodies for the accuracy of its data, quality of reporting, and retail insights”, MRI said.

“Springboard is an exciting addition to the MRI family that will bolster our retail and smart data offerings and provide clients with deeper insights to guide their business decisions,” said  Patrick Ghilani, CEO of MRI Software. 

“In light of post-pandemic shifts in the retail landscape, the adoption of in-store technology has become increasingly critical, and physical locations are playing a more prominent role in a redefined shopper and guest experience. Springboard's intelligent, actionable data enables retail stakeholders to increase shopper traffic and engagement, improve capture and conversation rates, and, ultimately, level the analytical playing field between e-commerce and brick-and-mortar.”

Springboard CEO Steve Booth added: “Our clients will benefit tremendously from Springboard joining an organisation of MRI's global scale and broad solution portfolio, and we look forward to bringing our solutions to their dynamic client community.

“Footfall is a huge predictor of business performance, and precise data ultimately helps businesses make faster, more informed decisions that optimise store operations and generate more revenue. We look forward to continued innovation in collaboration with the MRI team."

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