Footwear show Micam to stage promo tour in Berlin, Seoul, Brussels
Micam’s international promotional tour will start on December 1 in Berlin, then continue on to Seoul and Brussels, giving local businesses the opportunity to learn more about the Italian footwear trade show, and anticipating some of the novelties planned for the show’s next edition, scheduled in Milan on February 19 to 22 at the Fieramilano Rho exhibition centre.
“Micam has always been the primary stage for international [footwear] industry operators to learn about the sector’s trends and news,” said Giovanna Ceolini, president of Micam and Italian footwear industry association Assocalzaturifici. “Italy has once again confirmed it is by far the largest footwear producer in the EU, with an output of 148.8 million pairs, and the 13th worldwide. Italy's footwear exports rank eighth in the world in volume, but third in value. In addition, [Italy] has always been the undisputed leader in the production of high-end and luxury footwear with a high fashion content. It is no coincidence that Italian footwear’s average export price is the highest among the top 15 footwear exporters in the world by value. In H1 2022, [Italy’s] exports grew by 24% in value and 13.5% in volume over the same period in 2021.”
In Berlin, Micam will feature at the Soho House Polit Bureau, home to an exhibition of emerging designer footwear, while on December 5 it will feature at the High Street Italia showroom in Seoul. The tour will end on December 14 at the Tour & Taxis Orangerie in Brussels where, like in Berlin, Micam will unveil footwear trends for the Fall/Winter 2023-24 in partnership with trend analytics solution Livetrend, while in Seoul it will showcase trends identified by trend analysis specialist WGSN.
Germany, Korea and Benelux are markets of great interest to Italian footwear exporters. Italian exports to Germany in H1 2022 grew both in value by 22.4% and volume by 20.6%, and Germany ranked in fourth and second place respectively as an export destination. Exports to Korea grew by 21.1% in volume and by 20.8% in value, while those to Benelux grew by 25.7% in volume and 29.9% in value.
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