France's Roseanna plans retail launch for tenth anniversary year
Roseanna will mark its tenth birthday this year, and that might just be the age of maturity for the womenswear brand. The French label is planning a launch into retail, as it unveils a more complete collection offering; something now possible thanks to the financial backing of BPIFrance, which commenced at the end of 2015. But as the brand’s designers proved in their fall/winter collection, the maturity of the accessible luxury line does not mean compromise.
The craftsmanship of designer duo and co-founders, Roxane Thiery and Anne-Fleur Broudehoux, Roseanna collections remain punctuated by each creator's complimentary styles; one is feminine and playful, while the other riffs on masculinity.
“Our shared mindset is our ‘joie de vivre’. We never compromise our style so both of our inspirations are present,” explains co-founder Anne-Fleur Broudehoux. And so, the new collection is extravagant: multicolored lace, sequins, velour prints and silk ruffle detailing are all in the mix, backed by a richly colored floral motif.
There are also simple masculine silhouettes found in pants or sweatpants, teddys or jackets, and sneakers. Sportswear influences are mixed with lace, next to elegant jackets featuring impeccable tailoring and masculine traits, as well as new classics in jersey stamped with an 'R' for Roseanna. For the first time, the upcoming winter collection will also have a permanent luxury collection comprised of classic pieces in jersey and mesh.
These items will make up the line’s forthcoming collection that can be found at its new boutique opening this spring at 5 rue Froissart in Paris. The brand continues to grow in France, where it can be found in some 50 retailers including Le Bon Marché, one of its main partners. Roseanna would like to grow internationally, a market that accounts for half of its sales. Specific focus will be given to South Korea, Japan and the UK, according to Broudehoux.
“There is a very natural British influence found in our style. The British inspire us a lot and it’s a market that we are spending a lot of energy on and somewhere we want to grow,” says Broudehoux.
With over 300 items per collection including accessories and lingerie, the brand may also potentially target multi-brand specialty retailers for distribution, she added.
Copyright © 2021 FashionNetwork.com All rights reserved.