Freemans deepens link with Lisa Snowdon via AW21 photoshoots
Freemans on Tuesday announced that TV presenter and model, Lisa Snowdon, would be fronting the AW21 fashion offering for its ‘boutique brand’ Kaleidoscope.co.uk.
It’s a deepening of the firm’s relationship with the celebrity who has already been doing voice-overs for the retailer.
The announcement comes at the start of its newly launched series of fashion shoots “that sees the talent both in front of and behind the camera being women over 45”.
Called The ‘Kaleidoscope Circa 50 Series’, its aim is to “celebrate women of this age and over in an authentic and honest way. It builds on research from the retailer that shows 85% of women over 45 said want to see more representation on the catwalk, in the media or across fashion brands”.
Forty-nine-year-old Snowdon appears in around 20 looks that “showcase some of the strongest product Kaleidoscope has to offer for AW21”.
The team that put the shoots together also includes award-winning photographer Wendy Carrig (circa 50), stylist Tracey Lea Sayer (50), make-up artist Amanda Grossman (50) and hairstylist Zoe Irwin (54).
The campaign is supported via PR, on-line, social and through Kaleidoscope’s mini-zine called The Edit.
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