Freemans launches 'Ways to Save' product curation
Digital department store Freemans has launched an initiative that seeks to “help its customers in the most challenging of times”.
Under the banner ‘Freemans’ Ways to Save’, the retailer has curated a range of products across four key areas. These include “great value” winter warmer knitwear and coats, ‘smart swap’ energy-saving electricals, money saving products “for cosy nights in” and a host of special seasonal offers.
Headlining are ways to discover “our great value fashion, the foundation of which is Freemans’ exclusive Bon Prix value fashion offer”.
The product selections “are designed specifically to help with customers who are ‘feeling the pinch’ as the cost-of-living crisis escalates”, Freemans said.
The move comes as items such as thermal underwear, electric blankets, and air fryers are dominating google searches and the retailer has seen demand for these types of products rocket by over 400%.
‘Ways to Save’ will be supported by a through digital and social marketing campaigns and with helpful hints, tips and content on Freemans.com.
Richard Cristofoli, Chief Customer Officer of Freemans, said: “We have heard customers say they feel under pressure more than ever, so we’ve pulled together hundreds of great value products and money saving hints and tips to help us all get through these colder months.
"From energy efficient electricals and smart swaps you can make around the home, to great value winter fashion you can layer up and wear all season - all of which come with our always-on free delivery and free returns promise, complemented by flexible ways to pay."
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