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Nicola Mira
Nov 22, 2022
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French family ready-to-wear label WOP to show at Pitti Bimbo, Who’s Next

Translated by
Nicola Mira
Nov 22, 2022

WOP, an emerging French family ready-to-wear label (the name is the acronym of World of Pop), will exhibit at the Pitti Bimbo childrenswear show in Florence on January 18-20. Then, on January 21-23, it will feature at another trade show, Who’s Next in Paris. WOP was launched by four former executives of French childrenswear group Kidiliz in May. It initially opened an e-shop, and in July it exhibited at Playtime Paris, a trade show dedicated to the world of children, winning over more than 20 retailers, in France but also in Asia and elsewhere in Europe.

WOP's Spring/Summer 2023 collection - DR

WOP founders Anne Vessière, Guillaume La Barbera, Laetitia Orlandi and Éloise Pulby met at Kidiliz, the childrenswear specialist that went out of business and was dismantled two years ago. Some of its licenses, like Kenzo Kids, which the four worked on, ended up in the hands of the CWF group.

Vessière, La Barbera, Orlandi and Pulby joined forces and pooled their ideas to create WOP, a colourful, unisex urban label developed with sustainability in mind and targeted at adults and children alike.

WOP’s products are manufactured in Portugal, Turkey and Morocco, predominantly using fabrics like organic cotton, recycled polyester and Ecovero viscose, made with wood pulp sourced from sustainable forests.

WOP has joined the 1% for the Planet initiative, and will donate 1% of its sales to associations that work to preserve the environment. The label adopts a fair pricing policy, making “sustainable fashion affordable while allowing the various players involved in the creative process to be remunerated equitably.”

With shirts priced from €49, sweatshirts from €59 and t-shirts from €29, WOP’s Spring/Summer 2023 wardrobe will notably feature a printed design in which endangered animal species, like the orang-utan, have pride of place, with luxuriant vegetation as the backdrop.

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